It might turn out to be a busy and competitive year for Asus with the company trying to pull all and any strings to reach its target sales. But the main string it has set its eyes on is to pull the wraps of more and more new devices this year.

May be that is why, we are barely into two weeks post the Zenfone 3 Zoom and Zenfone AR Tango MWC release, and the news of Asus launching its new Zenfone 4 series as early as May, doesn’t surprise us much. Point to be noted here is that, this isn’t an official announcement but a leaked news from the company’s Taiwan supply chain sources.

Surprisingly, we haven’t come across any leaks and renders of the purported Zenfone 4 series smartphones, except for the one leak in late December. The leak hinted at a Zenfone 4 device with a 5.2-inch display and 4850 mAh battery to be in the works. But as the month of May nears, more rumors and spottings of a new Zenfone 4 is anticipated.

With a target of 20 million smartphones in 2017 with plans to double the sales, Asus surely is looking for ways to cover the unsatisfactory sales target of 2016. Last year, ASUS set a target of shipping 25 million Zenfone smartphones but could only achieve 17.5 million.

Asus is expected to update its ZenWatch 2 and ZenWatch 3 with Android Wear 2.0 update, as both of these are compatible with the big update, but it remains to be seen when that happen because the company is one of the worst performer when it comes to updates.

Recently, Asus Nougat update was released for the Zenfone 3, but it has been halted temporarily because of unseen bugs found in the update.