What to know

  • Apple has launched an early preview of its new AI-powered Support Assistant.
  • The assistant is designed to provide ChatGPT-like support for Apple product users.
  • The preview is currently available to a limited group of users in the United States.
  • Apple aims to gather feedback before a wider rollout later in 2025.

Apple is stepping into the AI support arena with the launch of its early preview for the new Support Assistant. This tool, powered by advanced artificial intelligence, is designed to help users get quick answers and troubleshooting for Apple devices and services, much like what you might expect from ChatGPT or other conversational AI platforms.

The early preview went live on August 5, 2025, and is currently accessible to a select group of users in the United States. If you're among those chosen, you'll find the Support Assistant available through Apple's official support app. The company is using this limited rollout to collect real-world feedback and iron out any issues before making the assistant available to everyone.

So, what can you do with Apple's Support Assistant right now? The AI can answer common questions about Apple devices, walk you through troubleshooting steps, and even help you schedule appointments at the Genius Bar. It can also provide links to relevant support articles and escalate your issue to a human support agent if it can't resolve your problem.

Apple says the assistant is built with privacy in mind. Conversations are anonymized and used only to improve the service. The company is also emphasizing that the AI will not access your personal data or device information without your explicit permission.

During this preview phase, Apple is encouraging users to provide feedback on the assistant's accuracy, helpfulness, and overall experience. The feedback will play a key role in shaping the final version, which Apple plans to roll out to all users later in 2025.

For now, the Support Assistant is only available in English and limited to the U.S. market. Apple has not yet announced when it will expand to other languages or regions, but the company says those updates are in the works.

If you're part of the early preview, you can access the assistant by visiting the Apple Support app and looking for the new chat option. Apple is expected to share more details and updates as the preview progresses.

Via: macrumors.com