Adobe, YouTube Partner to Launch Exclusive Content Creation Space for Premiere Mobile App

What to know

• Adobe and YouTube have partnered to launch a dedicated content creation space in Premieres mobile app for iPad and iPhone.
• The content creation space gives YouTube Shorts creators with the Adobe Premiere mobile app access to exclusive templates, effects, transitions, and more, and instant publishing of Shorts.
• The partnership allows Adobe to bring more YouTube creators to use its tools and YouTube to encourage creators to reduce reliance on its competitors' video-editing tools.
• YouTube creators can get started for free with the Adobe Premiere app for iPhone and iPad.

After releasing Premiere for iOS, Adobe has now partnered with YouTube to launch an exclusive content creation space for YouTube Shorts creators on the Premiere mobile app (for both iPhone and iPad).

This new space in Premiere mobile app gives creators "access to a Adobe's powerful video editing tools including exclusive effects, transitions, templates, presets and more..." The space also gives creators the ability to instantly publish their Shorts to their YouTube channels through the app.

With this partnership, YouTube now provides creators exclusive and dedicated tools to create content, encouraging the use of their partner's (Adobe's) tools instead of their competitor's like Edits by Meta or CapCut by TikTok's parent company ByteDance.

While the content created and edited in Premiere's mobile app can be shared on other platforms, it is designed to ideally work for YouTube Shorts. For instance, if you like a Short in your feed, you can use its template and launch it directly for editing in Premiere's mobile app.

There are several template options in the YouTube Shorts Templates Gallery. Templates for YouTube Shorts include built-in text, effects, and transition presets that you can add your media to and upload instantly to YouTube.

Customizing a template is simple too. Simply tap the 'Create for YouTube Shorts' icon and access exclusive effects, transitions, and editing tools. Then edit your content as usual.

You can also turn your creations into templates when uploading to your YouTube channel, which can come in handy when you're looking to start a trend and get other creators to hop on the bandwagon.

If you're a creator, you can get started with a free Premiere mobile login and a YouTube profile. Tap on the 'Create for YouTube' option to start creating.