What to know

  • Adobe has released a new Content Authenticity app that lets creators attach verified credentials to their digital work.
  • The app helps fight AI-generated fakery and image theft by embedding tamper-evident metadata.
  • Creators can include their real names, social media profiles, and even LinkedIn-verified identities in their content.
  • The tool is free, works with both Adobe and non-Adobe files, and aims to set a global standard for digital content provenance.

Adobe has introduced a new Content Authenticity app, now available in public beta, designed to help digital creators protect their work and address the growing problem of AI-generated fakery. The app allows you to embed Content Credentials—cryptographically signed metadata—directly into your images. This metadata can include your real name, social media handles, and even a LinkedIn-verified identity, making it easier for others to verify the origin and authenticity of your work.

The Content Authenticity app is free to use and supports both Adobe and non-Adobe files. You can batch-apply Content Credentials to up to 50 JPG or PNG files at once, streamlining the process for large portfolios. The credentials stay with your work wherever it is shared online, and anyone can view them using Adobe’s Inspect tool or the Content Authenticity browser extension.

One of the app’s key features is the ability to signal your preference that your images not be used to train generative AI models. While this signal is not legally binding, it provides a clear record of your wishes as regulations around AI and digital content evolve.

Adobe’s Content Credentials are tamper-evident, meaning any attempt to alter the metadata or the associated content can be detected. This helps build trust in digital media and provides a transparent history of how an image was created and modified. The app also supports linking your social media profiles and professional credentials, which can help with attribution and open up new professional opportunities.

As AI-generated images and deepfakes become more common, tools like Adobe’s Content Authenticity app are increasingly important for artists, photographers, and other digital creators. Adobe hopes this initiative will become a global standard for digital provenance, giving creators more control and agency over their work in an era of rapid technological change.

Via: TheVerge