What to know
- X now lets you add a Paid Partnership label directly to posts.
- The label replaces informal disclosures like #ad or #sponsored.
- You can apply or edit the label after publishing.
- The move aligns X with global advertising transparency standards.
X has rolled out a new Paid Partnership label that allows you to formally disclose sponsored content within the platform’s posting tools. Instead of relying on hashtags or written disclaimers, you can now toggle a built-in disclosure option when composing a post.
The label appears directly beneath your content, clearly indicating that the post involves a commercial relationship. According to recent platform updates reported this week, the feature is designed to standardize branded content disclosures and reduce ambiguity for audiences.
How to add a paid partnership label in X
You can mark an X post as a paid partnered post by simply clicking on the Flag icon when you draft a post.
Upon clicking the Flag icon, you will see a Content Disclosure tab. Use the switch to toggle the Paid Partnership button on.
Now you can see the paid partnership label on your draft.
If you publish a post and forget to mark it as sponsored, you can edit the post settings afterward and add the Paid Partnership label. This flexibility helps you stay compliant without deleting and reposting content.
The change reflects broader pressure across social platforms to improve transparency in influencer marketing. Regulators in multiple regions require clear disclosure when you receive payment, gifts, commissions, or other compensation in exchange for promotion. By embedding the disclosure tool directly into the posting flow, X reduces the risk that users rely solely on hashtags that may be overlooked or inconsistently applied.
What this update means for creators
Under X’s updated paid partnerships policy, a sponsored post includes situations such as brand ambassador agreements, affiliate commissions, paid endorsements, or gifted products provided in exchange for coverage. The policy clarifies that organic posts tied to compensation must carry the label.
You should also be aware that certain industries face stricter rules under the paid partnership framework in some regions. Financial products, gambling, and other regulated categories may be restricted depending on local advertising laws. That means adding the label does not automatically guarantee a post complies with all regional requirements—you remain responsible for following applicable regulations.
From a creator perspective, this update simplifies your workflow. You no longer need to craft manual disclosures or rely on widely understood but informal tags like #ad. From an audience perspective, the standardized label improves clarity and trust.
In practical terms, the new Paid Partnership tag signals that X is formalizing creator monetization tools while tightening transparency standards. If you collaborate with brands on the platform, you should begin using the built-in label consistently to align with the updated policy and avoid potential enforcement action.
