What to know
- Samsung is using AI to create, edit, and optimize ads on social platforms, highlighting key product features.
- The company’s advertising arm, Samsung Ads, has expanded AI tools for audience targeting and performance measurement.
- Samsung’s AI ad campaign includes immersive 3D video content on large outdoor displays at major landmarks.
- Use of AI in ads has drawn both attention and debate over creativity, automation, and audience engagement.
Samsung Electronics is accelerating its use of artificial intelligence in advertising across a range of channels, from TikTok and Instagram to immersive outdoor displays and connected TV inventory. The strategy reflects a broader shift toward AI-enhanced marketing that is reshaping how global brands create, deliver, and optimize campaign content.
At the center of this push is Samsung’s expanded use of generative and performance AI to produce and edit promotional content for its flagship products like the Galaxy series. Recent ads shared on social platforms have been created or significantly refined using AI tools, designed to highlight features such as enhanced camera performance and low-light video capture. Some of these AI-assisted videos have drawn attention for their distinct stylistic qualities — and for the fact that they were not always clearly labeled as AI-generated. This reflects both the growing prevalence of AI in creative workflows and the eye of public scrutiny on how automated content is presented to audiences.
Behind the creative layer is Samsung Ads, the company’s full-funnel advertising business unit. In 2026, Samsung Ads officially amplified its suite of AI-driven capabilities, integrating machine learning and generative models across audience insights, reach optimization, contextual targeting, and performance measurement. These tools are intended to help brands tailor messaging more precisely and measure outcomes in real time across screens and formats, from mobile to large-screen connected TV.
Samsung’s AI advertising initiative also extends beyond online feeds. The company has deployed immersive 3D video billboards and digital displays at high-visibility global landmarks, using AI-assisted visuals to tease upcoming product announcements and generate buzz. This blend of outdoor media and generative content underlines how traditional advertising spaces are becoming layered with data-driven creative.
In Asia-Pacific markets, Samsung Ads has recently sealed partnerships with platforms like Teads to expand connected TV and display advertising offerings, bringing AI-powered ad formats to premium inventory. These extensions support advertisers looking to engage viewers across devices and screens while relying on AI for real-time targeting and optimization.
The broader marketing industry has watched these developments closely, as they align with key trends seen in 2026: AI becoming central to campaign design, audience segmentation, and personalized messaging. Across sectors, brands are adopting machine learning to automate creative tasks, optimize ad placements, and analyze performance more efficiently. That momentum has raised conversations about the balance between automation and human creativity, and about how AI tools should be disclosed in public-facing content. Analysts note that while AI can increase efficiency and scale, excessively generic or overly automated creative runs the risk of feeling impersonal or formulaic if not guided by human strategic direction.
Critics of Samsung’s recent AI ads have expressed concern that some of the automated creative lacks originality or emotional resonance, prompting questions about how AI should be used responsibly in brand communications. These debates touch on broader industry discussions around authenticity, audience trust, and creative quality when algorithms play a larger role in generating the content people see every day.
Despite these discussions, Samsung’s expanded application of AI in advertising demonstrates how major companies are investing in technology to push the boundaries of reach and personalization. For Samsung, the objective is clear: harness AI not only to generate eye-catching creative but also to refine how ads are targeted and measured across platforms — a strategy that reflects wider shifts in digital media investment and performance marketing.
