What to know
- Amazon has launched “Amazon Haul,” a new storefront offering products under $20 to compete with Chinese retailers like Temu and Shein.
- The platform provides free shipping on orders over $25, with most deliveries taking 1-2 weeks, and offers additional discounts of 5% on orders over $50 and 10% on orders over $75.
- Amazon sources products directly from Chinese manufacturers to keep prices extremely low, with items starting from $1.29 for earrings and $7.99 for leggings.
Amazon has thrown its hat into the ultra-discount retail ring with the launch of “Amazon Haul,” a new mobile-first shopping experience that aims to challenge the dominance of Chinese retailers like Temu and Shein in the bargain-basement market.
According to Amazon, the new storefront is currently in beta testing and available only through Amazon’s mobile app and website, showcasing a wide array of products all priced under $20. You’ll find everything from fashion and accessories to home goods, beauty products, and electronics at rock-bottom prices.
Finding Amazon Haul is simple:
- Via web browser:
- Open your mobile browser and go to www.amazon.com/haul.
- Via Amazon mobile app on Android and iOS:
- Update the Amazon mobile app on the Google Play Store or Apple App Store.
- Open the Amazon Shopping app.
- Tap “Amazon Haul” in the main menu, or
- Type “Haul” into the search bar.
Taking a page from its competitors’ playbook, Amazon Haul features a vibrant interface with neon colors, emojis, and sections like “Social faves” and “Crazy low.” The platform sends notifications to encourage larger purchases, offering a 5% discount on orders over $50 and 10% on orders exceeding $75.
To achieve these ultra-low prices, Amazon imports products directly from Chinese manufacturers, similar to Temu and Shein’s business model. While this means longer delivery times of one to two weeks, you can still enjoy free shipping on orders over $25, with a flat $3.99 shipping fee for smaller orders.
The move represents a significant shift in Amazon’s strategy, as it attempts to capture a share of the growing market for treasure-hunt shopping experiences that have made Temu and Shein wildly popular among younger, budget-conscious consumers.
Amazon has implemented some unique policies to maintain these low prices, including a no-return policy on items under $3. However, the company emphasizes that all products sold through Haul are backed by Amazon’s A-to-Z Guarantee, for safety and authenticity — in contrast to concerns raised about some of its competitors.
The battle for bargain-hunting shoppers has officially begun, and you can experience Amazon Haul by updating your Amazon Shopping app. Whether this new venture will successfully challenge Temu and Shein’s stronghold on ultra-discount shopping remains to be seen, but it certainly gives you more options for finding crazy-low deals.
